the knowledge pyramid

Our solutions are designed with one goal in mind - to help you move your product information and your business up the knowledge pyramid, leveraging your existing data to achieve greater returns. We support the product information management and aftersales activities of manufacturers of complex and technical goods with a suite of modular, integrated, and customisable products that work together to maximise aftermarket sales.

What exactly is the knowledge pyramid? It's a model for representing the relationship between data, information, knowledge, and wisdom. Each level of the hierarchy is defined in terms of the one below – i.e. information is defined in terms of data, knowledge in terms of information, and wisdom in terms of knowledge - and each level of the hierarchy is associated with greater value to the consumer.

In this model data is defined as raw uncontextualized values; information as data placed in a contextual framework; knowledge as multiple pieces of information combined in a structured manner; wisdom as knowledge used to drive decision-making and inform actions. Our solutions fit into this model by transforming data from one level of the pyramid to another, adding value and helping you take less time to sell more product.

Our Product Data Management solutions provide the means to transform your raw product data into information for use elsewhere in the business. They provide an simple and intuitive process for mastering product information within a specialised central database, providing you with a consistent and accurate view of product information throughout your business.

Publishing solutions such as the DataShare, DataServe, and PIM Data Hub software used to display information in our dealer services and ecommerce sites transform information into knowledge by publishing it to end users or client applications.

Finally, our client-facing applications - ecommerce sites, digital marketing services, electronic parts catalogues and more - provide users with wisdom by ensuring that relevant knowledge is communicated in an efficient, user-friendly way.

Find out more about the packaged and bespoke solutions we offer, and how they can help you make the most of your data, information and knowledge, by clicking on the links below.